Who
We Are

Providing customers with an innovative and unrivalled supply of market-leading branded products, by being the trusted supply chain partner and manufacturer of HUACI brands.

Our Mission

Bringing great brands to everyone, everywhere.

Our Vision

Providing customers with market-leading fast-moving consumer goods, by being the trusted manufacturer and distribution partner.

Our Values

Our values are at heart of everything we do and are essential to our continued success and growth.

We have a passion for growing sales

We listen to our customers and their needs

We act quickly and efficiently

Winning new branded supplier partners:
we are proud that our collaborative
and agile way of working
wins us opportunities to grow brands
for new supply partners in
new categories.

We always do the right thing

We act with integrity

We care for our community

Making the big brands bigger:
using data we maximise both distribution
and rate of sale across our core
customer base.

I treat the business like it's my own

I do not want to be asked or told, I take initiative

I take responsibility for the things around me

Being efficient and collaborative:
our 3PL and flexible web-site fulfilment
service works in close partnership
with our branded suppliers to
guarantee great customer service.

We believe in mutual benefits across our relationships

We believe if quality and value are offered support and success will come

We believe teamwork is the key to success

Supporting customer and category
growth: our industry-leading
category thinking helps grow the
categories we champion.

Innovation is at the heart of everything we do

Passion for innovation drives growth

Delivering value ahead of volume:
our commercial finance team advises
our supply partners and customers
how to best add value to our
categories and consumers.

29 Years Growth (1)

/ 36+ YEARS of continued Customer growth

Driving Growth Through:

  • Unlocking white-space opportunities: with our uniquely broad base of customers, we are efficient in delivering creative new routes to market or customers for our brand-leading supply partners.
  • Being fast, flexible and flowing: our brand new, China-based manufacturing factory is big enough to be efficient and reliable but small enough to be responsive and innovative.
  • Being customer and consumer-centric: our Co-pack facility guarantees that brands are unmissable in brilliant main-store FSDUs, creative gifting formats or fit-for-purpose price-marked cases and SKUs.

Find Out More

/ 36+ YEARS of continued Customer growth

The Team

With a wealth of experience and a 'can do’ attitude HUACI Group now ranks amongst the Top 250 private companies in the republic of CHINA. Our continued growth and consistency is due in no small part to our team. Meet the people driving our success.

The quality of our service starts with our people. We have a dedicated team of Directors and Senior Managers who have been recruited for their outstanding expertise and knowledge of the industry.

Explore Our History

Timeline