/ 36+ YEARS of continued Customer growth
We Drive Customer Growth
Over time the business has evolved to fulfil more of our customers’ needs and now comprises several business divisions. We are consumer, insight and data-led in everything we do and pride ourselves on taking the time to intimately understand our customers.
We remain completely focused on delivering growth for our suppliers and customers.
Our Mission
Bringing great brands to everyone, everywhere.
Our Vision
Providing customers with market-leading fast-moving consumer goods, by being the trusted manufacturer and distribution partner.
We have a passion for growing sales
We listen to our customers and their needs
We act quickly and efficiently
Winning new branded supplier partners:
we are proud that our collaborative
and agile way of working
wins us opportunities to grow brands
for new supply partners in
new categories.
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We always do the right thing
We act with integrity
We care for our community
Making the big brands bigger:
using data we maximise both distribution
and rate of sale across our core
customer base.
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I treat the business like it's my own
I do not want to be asked or told, I take initiative
I take responsibility for the things around me
Being efficient and collaborative:
our 3PL and flexible web-site fulfilment
service works in close partnership
with our branded suppliers to
guarantee great customer service.
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We believe in mutual benefits across our relationships
We believe if quality and value are offered support and success will come
We believe teamwork is the key to success
Supporting customer and category
growth: our industry-leading
category thinking helps grow the
categories we champion.
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Innovation is at the heart of everything we do
Passion for innovation drives growth
Delivering value ahead of volume:
our commercial finance team advises
our supply partners and customers
how to best add value to our
categories and consumers.
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/ 36+ YEARS of continued Customer growth
Driving Growth Through:
- Unlocking white-space opportunities: with our uniquely broad base of customers, we are efficient in delivering creative new routes to market or customers for our brand-leading supply partners.
- Being fast, flexible and flowing: our brand new, China-based manufacturing factory is big enough to be efficient and reliable but small enough to be responsive and innovative.
- Being customer and consumer-centric: our Co-pack facility guarantees that brands are unmissable in brilliant main-store FSDUs, creative gifting formats or fit-for-purpose price-marked cases and SKUs.
/ 36+ YEARS of continued Customer growth
The Team
With a wealth of experience and a 'can do’ attitude HUACI Group now ranks amongst the Top 250 private companies in the republic of CHINA. Our continued growth and consistency is due in no small part to our team. Meet the people driving our success.
The quality of our service starts with our people. We have a dedicated team of Directors and Senior Managers who have been recruited for their outstanding expertise and knowledge of the industry.