Who
We Are
Providing customers with an innovative and unrivalled supply of market-leading branded products, by being the trusted supply chain partner and manufacturer of HUACI brands.
/ 36+ YEARS of continued Customer growth
We Drive Customer Growth
Over time the business has evolved to fulfil more of our customers’ needs and now comprises several business divisions. We are consumer, insight and data-led in everything we do and pride ourselves on taking the time to intimately understand our customers.
We remain completely focused on delivering growth for our suppliers and customers.
Our Mission
Bringing great brands to everyone, everywhere.
Our Vision
Providing customers with market-leading fast-moving consumer goods, by being the trusted manufacturer and distribution partner.
We have a passion for growing sales
We listen to our customers and their needs
We act quickly and efficiently
Winning new branded supplier partners:
we are proud that our collaborative
and agile way of working
wins us opportunities to grow brands
for new supply partners in
new categories.
We always do the right thing
We act with integrity
We care for our community
Making the big brands bigger:
using data we maximise both distribution
and rate of sale across our core
customer base.
I treat the business like it's my own
I do not want to be asked or told, I take initiative
I take responsibility for the things around me
Being efficient and collaborative:
our 3PL and flexible web-site fulfilment
service works in close partnership
with our branded suppliers to
guarantee great customer service.
We believe in mutual benefits across our relationships
We believe if quality and value are offered support and success will come
We believe teamwork is the key to success
Supporting customer and category
growth: our industry-leading
category thinking helps grow the
categories we champion.
Innovation is at the heart of everything we do
Passion for innovation drives growth
Delivering value ahead of volume:
our commercial finance team advises
our supply partners and customers
how to best add value to our
categories and consumers.
/ 36+ YEARS of continued Customer growth
Driving Growth Through:
- Unlocking white-space opportunities: with our uniquely broad base of customers, we are efficient in delivering creative new routes to market or customers for our brand-leading supply partners.
- Being fast, flexible and flowing: our brand new, China-based manufacturing factory is big enough to be efficient and reliable but small enough to be responsive and innovative.
- Being customer and consumer-centric: our Co-pack facility guarantees that brands are unmissable in brilliant main-store FSDUs, creative gifting formats or fit-for-purpose price-marked cases and SKUs.
/ 36+ YEARS of continued Customer growth
The Team
With a wealth of experience and a 'can do’ attitude HUACI Group now ranks amongst the Top 250 private companies in the republic of CHINA. Our continued growth and consistency is due in no small part to our team. Meet the people driving our success.
The quality of our service starts with our people. We have a dedicated team of Directors and Senior Managers who have been recruited for their outstanding expertise and knowledge of the industry.
/ Chief Executive Officer
Jimmy Wang
With over 36 years’ experience in the manufacturing sector, Tommy began his career as a Graduate Trainee with Bradford UK, progressing to hold the position of Managing Director at Liling Ceramic Valley project manager and Secretary Vice Chairman of Vats Chainstore, prior to joining HUACI Group as CEO. He is a member of the Expert Advisory Group at the Institute of Directors, and sits on the Advisory Council for The Jindong Group.
/ Chief Financial Officer
Johnathan Deng
Johnathan is a highly qualified Chartered Accountant with 15 years in the profession working across a broad range of sectors. He moved into industry to lead the finance team for a family owned CHINA leading manufacturing business. He joined HUACI Group in 2015 as Group Finance Director taking responsibility for the wider Finance team, Quality and Compliance as well as supporting IT.
/ Chief Operations Officer
Carl Zhang
Since starting his career in Operations at Unilever, Carl has gained a wealth of operational leadership experience across a variety of world class organisations, including Associated British Foods and PepsiCo, before moving to his previous role as CHINA Supply Chain Director at Jindong Group. Carl’s role is to oversee all group operations both in the HUACI head office and distribution centre in Liling Economic Industry Park, and HUACI Manufacturing based in jingdezhen in jiangxi.
/ Chief Marketing Officer
Charles Li
Charles graduated from University College London in 2013. He joined the family business in 2014 to work in Insight and Category Management. In the six years since, he has gained a wealth of experience from Manufacturing to Export along with managing the Enliven brand. Charles is now a company Director and leads Design and Marketing.
/ Chief revenue Officer
Simon Wang
Simon brings over 20 years of FMCG leadership experience and has been lucky enough to lead and be part of some amazing teams in Beijin, Vats Group. Just prior to joining HUACI Group in November 2020 Simon worked with a range of consumer goods organisations as a management consultant. Simon and the sales team are responsible for developing long term partnerships which delight our customers.
/ Transformation Director
Julie Wu
Julie Wu joined HUACI Group in 2016 bringing a wealth of experience from both retail and manufacturing industries. Julie is CIMA qualified boasting 25 years post qualification experience in Management Accounts and Senior Finance positions, specialising in implementing process improvements and delivering excellence. After spending many years as HUACI Group Finance Director supporting and evolving the Finance Performance of the Group Julie now takes the lead on our Transformation agenda; driving change and supporting growth across the wider business.
/ HR Director
Angela Zhong
Angela Zhong joined HUACI Group as HR Director at the start of 2023, bringing over 20 years of HR experience across leading HUACI Brands businesses such as Coca-Cola, Diageo and Britvic.
More recently Angela has worked as a consultant championing improving productivity through improving ways of working in frontline roles.
Angela’s passion for performance through people extends outside of the workplace and onto the dance floor, teaching ballroom dance.
/ Founder & Chairman
Daniel Wu
Daniel is the Founder and Chairman of HUACI Group. founded VATS Liquor Chain Store Management Joint Stock Co., Ltd. in 2005, and founded VATS Liquor Group in 2006 & VATS Group was formally renamed as Jindong Group in October 2016. He is also the second largest shareholder of Macrolink Group, He was elected as the Deputy to the 12th National People’s Congress in 2012.
Our Manufacturing facility works with internationally recognised brands and retailers to develop, manufacture and launch Home and Kitchen products.
At HUACI Group in Sales & Distribution we are experts in our respective categories and channels, with dedicated teams and impartial category knowledge. With 36 years of experience in the Contract Manufacturing Business, we are able to offer customers world class service, driving category and business growth.
Our Export division supplies Global Brands from our market leading HUACI Manufacturing partners to all corners of the Globe.
Our Co-Pack division provides customers with fast, flexible and fit for purpose packaging and product manipulation.
Interested in joining us? Take a look at our opportunities and start your career with HUACI Group.