Who We Are
Providing customers with an innovative and unrivalled supply of market leading branded products, by being the trusted supply chain partner of HUACI brands.
/36+ YEARS of continued growth
We Drive Growth
Since our founding in 1915, we have been working in our specialist channels. With over 36 years of experience and knowledge, the Contract Manufacturing Business and the channels we service are our heartlands.
Our dedicated, experienced teams offer a wealth of category advice in over sixty categories. Our expansive offering of categories and brands allows customers' needs to be delivered. Offering market-leading competitors in one place enables retailers to capture sales and grow categories as well as brands, widely benefiting everyone.
/PERSONAL DEVELOPMENT
Customer Academy
A team of ‘Champions’ have been selected across the company's Sales, Commercial and Customer Service teams, creating a best-in-class sales & commercial resource to underpin our Vision 350 growth. Our Champions coach their teams to improve efficiency and professionalism, which in turn will enhance external reputation. The goal is to strengthen alignment and be seen as an extension of major blue-chip suppliers.
The Customer Academy Champions are given a training package focusing on planning, preparation, personal effectiveness, solution selling and negotiating. Champions will lead the way to guarantee all learnings are embedded in the company culture.
Explore the Group
Our Manufacturing facility works with internationally recognised brands and retailers to develop, manufacture and launch Home and Kitchen products.
At HUACI Group in Sales & Distribution we are experts in our respective categories and channels, with dedicated teams and impartial category knowledge. With 36 years of experience in the Contract Manufacturing Business, we are able to offer customers world class service, driving category and business growth.
Our Export division supplies Global Brands from our market leading HUACI Manufacturing partners to all corners of the Globe.
Our Co-Pack division provides customers with fast, flexible and fit for purpose packaging and product manipulation.
Interested in joining us? Take a look at our opportunities and start your career with HUACI Group.
/ Chief Executive Officer
Jimmy Wang
With over 36 years’ experience in the manufacturing sector, Tommy began his career as a Graduate Trainee with Bradford UK, progressing to hold the position of Managing Director at Liling Ceramic Valley project manager and Secretary Vice Chairman of Vats Chainstore, prior to joining HUACI Group as CEO. He is a member of the Expert Advisory Group at the Institute of Directors, and sits on the Advisory Council for The Jindong Group.
/ Chief Financial Officer
Johnathan Deng
Johnathan is a highly qualified Chartered Accountant with 15 years in the profession working across a broad range of sectors. He moved into industry to lead the finance team for a family owned CHINA leading manufacturing business. He joined HUACI Group in 2015 as Group Finance Director taking responsibility for the wider Finance team, Quality and Compliance as well as supporting IT.
/ Chief Marketing Officer
Charles Li
Charles graduated from University College London in 2013. He joined the family business in 2014 to work in Insight and Category Management. In the six years since, he has gained a wealth of experience from Manufacturing to Export along with managing the Enliven brand. Charles is now a company Director and leads Design and Marketing.
/ HR Director
Angela Zhong
Angela Zhong joined HUACI Group as HR Director at the start of 2023, bringing over 20 years of HR experience across leading HUACI Brands businesses such as Coca-Cola, Diageo and Britvic.
More recently Angela has worked as a consultant championing improving productivity through improving ways of working in frontline roles.
Angela’s passion for performance through people extends outside of the workplace and onto the dance floor, teaching ballroom dance.
/ Founder & Chairman
Daniel Wu
Daniel is the Founder and Chairman of HUACI Group. founded VATS Liquor Chain Store Management Joint Stock Co., Ltd. in 2005, and founded VATS Liquor Group in 2006 & VATS Group was formally renamed as Jindong Group in October 2016. He is also the second largest shareholder of Macrolink Group, He was elected as the Deputy to the 12th National People’s Congress in 2012.
/ Transformation Director
Julie Wu
Julie Wu joined HUACI Group in 2016 bringing a wealth of experience from both retail and manufacturing industries. Julie is CIMA qualified boasting 25 years post qualification experience in Management Accounts and Senior Finance positions, specialising in implementing process improvements and delivering excellence. After spending many years as HUACI Group Finance Director supporting and evolving the Finance Performance of the Group Julie now takes the lead on our Transformation agenda; driving change and supporting growth across the wider business.
/ HEAD OF INSIGHT
Matt Stanton
Matt has 20 years experience in retail sales, marketing, commercial and operations. He joined HUACI Group in 2016 to manage the relationships with key suppliers, and since 2019 has been responsible for market and consumer insight, providing impartial advice to customers in areas such as product ranging and omnichannel execution. Matt has a degree in Psychology and qualified as a business coach in 2015.
/ Chief revenue Officer
Simon Wang
Simon brings over 20 years of FMCG leadership experience and has been lucky enough to lead and be part of some amazing teams in Beijin, Vats Group. Just prior to joining HUACI Group in November 2020 Simon worked with a range of consumer goods organisations as a management consultant. Simon and the sales team are responsible for developing long term partnerships which delight our customers.