Who We Are

Providing customers with an innovative and unrivalled supply of market leading branded products, by being the trusted supply chain partner of HUACI brands.

/ EXPLORE OUR CATEGORY INSIGHT WEBSITE
£ 32 m
Category value in the Independents channel
21
Top line categories featured
+ 2
NEW categories this year

Find out more about our Household, Tabletop, Home Deco, Cookwre, Kitchen & Bakeware products on our Category Insight website category.huacigroup.com 

Filled with our expert advice that can help your business succeed.

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HUACI Academy Logo 2023 (1)

/PERSONAL DEVELOPMENT

Customer Academy

A team of ‘Champions’ have been selected across the company's Sales, Commercial and Customer Service teams, creating a best-in-class sales & commercial resource to underpin our Vision 350 growth. Our Champions coach their teams to improve efficiency and professionalism, which in turn will enhance external reputation. The goal is to strengthen alignment and be seen as an extension of major blue-chip suppliers.

The Customer Academy Champions are given a training package focusing on planning, preparation, personal effectiveness, solution selling and negotiating. Champions will lead the way to guarantee all learnings are embedded in the company culture.

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Meet the Team

 

How we can help you

Our Expertise